In a study that examined preference for Coke or Pepsi,what happened in the subjects' brain as the colas were presented anonymously?
A) the areas that process visual stimuli become active
B) there was an increase in activity across the corpus callosum
C) areas that process language were activated
D) pleasure centers were activated

Question

Quizplus · Accepted Answer

According to the study, pleasure centers in the brain were activated as the subjects were presented with anonymous Coke and Pepsi samples. This suggests that the subjects were experiencing a pleasurable response to the taste of the colas.

In a Study That Examined Preference for Coke or Pepsi,what