Module 9 describes a study that examined brain activity among subjects participating in a taste test of Coke and Pepsi.Of those subjects with an expressed preference for Coke,what occurred when they knowingly drank Coke?
A) areas of the brain involved in memory were activated
B) subjects changed their preference to Pepsi
C) their preference for Coke became stronger
D) areas of the brain involved in memory became less active

Question

Quizplus · Accepted Answer

The study found that when subjects who expressed a preference for Coke knowingly drank Coke, areas of the brain involved in memory were activated. This suggests that familiarity and memories associated with the brand influence subjective preference.

Module 9 Describes a Study That Examined Brain Activity Among