Brenda is watching a political debate.When her preferred candidate gets up to speak,she nods her head when he makes points with which he agrees.When he is saying things that she does not support,however,she simply turns away and talks to her roommate.Brenda's tendency to seek out information that is consistent with her beliefs is called the:
A) confirmation bias
B) halo effect
C) brainstorm heuristic
D) means-end algorithm

Question

Quizplus · Accepted Answer

Brenda's behavior of only paying attention to information that confirms her preexisting beliefs is consistent with the confirmation bias. The halo effect refers to the tendency for one positive trait to influence our overall impression of a person or thing. The brainstorm heuristic is a problem-solving strategy and the means-end algorithm is a step-by-step approach to achieving a goal.

Brenda Is Watching a Political Debate