According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?
A) technological stimuli
B) buyer's decision process
C) buyer's spending habits
D) social stimuli
E) promotion stimuli

Question

Quizplus · Accepted Answer

The buyer's black box consists of two primary parts: the buyer's characteristics and the buyer's decision process. The buyer's decision process includes the various stages a buyer goes through before making a purchase, such as problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

According to the Model of Buyer Behavior, Which of the Following