Which of the following statements is true of cultural factors that influence consumer behavior?
A) Cultural influences on buying behavior are identical across countries.
B) Social classes show distinct product and brand preferences in areas such as clothing and travel.
C) Subcultures include nationalities and racial groups, but exclude religions.
D) Subcultures are groups within which each individual has a unique and distinct value system.
E) Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures.

Question

Quizplus · Accepted Answer

Social classes do show distinct product and brand preferences, such as clothing and travel. However, cultural influences on buying behavior can vary across countries and regions, and subcultures can include various groups, including religious groups. Lastly, Hispanic Americans and African Americans are not racially segregated groups but are subcultures with distinct cultural factors that influence their consumer behavior.

Which of the Following Statements Is True of Cultural Factors