Shoez Inc., a manufacturer of shoes, has recently launched a brand of sturdy shoes ideal for hiking and other outdoor activities. Which of the following brand personalities could be best associated with the new brand?

Question

Quizplus · Accepted Answer

The brand of sturdy shoes ideal for hiking and other outdoor activities could best be associated with the ruggedness brand personality, which conveys toughness and durability, which is desirable for products designed for outdoor use.

Shoez Inc, a Manufacturer of Shoes, Has Recently Launched a Brand