Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance?

Question

Quizplus · Accepted Answer

This scenario represents selective attention, which is when consumers pay attention to certain stimuli while ignoring others that are not relevant or interesting to them. Despite the targeted advertisements, Juana only paid attention to the article about the fashion show, indicating selective attention.

Juana Looked at the September Issue of Her Favorite Fashion