Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Carrie exhibits ________.

Question

Quizplus · Accepted Answer

Carrie's tendency to purchase various brands of bath soap and switch between them suggests that she is exhibiting variety-seeking buying behavior. This behavior is characterized by a consumer who enjoys trying out different brands and products, without necessarily being loyal to any one brand.

Carrie Tends to Purchase Various Brands of Bath Soap