Keith notices a man violently slapping a woman in a store parking lot.This upsets him and makes him want to do something to stop the slapping.According to the arousal-cost-reward model of helping,Keith is experiencing:

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The arousal-cost-reward model of helping suggests that individuals are motivated to help when they experience a state of physiological arousal (such as Keith's upset feeling) and perceive that the costs of helping are low or that the rewards of helping outweigh the costs. This situation is characterized by the feeling of arousal.

Keith Notices a Man Violently Slapping a Woman in a Store