The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________.
A) situational analysis
B) business buying process
C) business diversification
D) business process automation
E) lateral expansion

Question

Quizplus · Accepted Answer

The business buying process involves the steps that business buyers follow to make purchase decisions. These steps include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The other options do not accurately describe the process described in the question.

The Decision Process by Which Business Buyers Determine Which Products