
The main differences between business and consumer markets are in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved.
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Q21: The business marketer normally deals with far
Q22: Sigma Inc., a software firm based in
Q23: In a straight rebuy, _.
A) the "in"
Q24: Most businesses that manufacture products for the
Q25: Explain the concept of derived demand.
Q27: Business demand ultimately derives from the demand
Q28: Why is the business buying process more
Q29: Which of the following is most likely
Q30: The demand for many business goods tends
Q31: Gina Parker owns an ad agency in
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