In which stage of the business buying process does a buyer ask users to rate their satisfaction with the supplied materials?
A) problem recognition
B) performance review
C) supplier search
D) supplier selection
E) order-routine specification

Question

Quizplus · Accepted Answer

The performance review stage involves evaluating the performance of the suppliers and assessing the satisfaction of the users with the supplied materials. Therefore, asking users to rate their satisfaction with the supplied materials would take place in this stage.

In Which Stage of the Business Buying Process Does a Buyer