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Business
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Principles of Marketing
Quiz 6: Business Markets and Business Buyer Behavior
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Question 161
Multiple Choice
Total government spending is determined by ________.
Question 162
True/False
Government organizations typically require suppliers to submit bids, and normally they award the contract to the lowest bidder.
Question 163
Essay
What are the major characteristics of institutional markets?
Question 164
True/False
The government market consists of schools, hospitals, nursing homes, prisons, and other institutions that provide goods and services to people in their care.
Question 165
Multiple Choice
Some companies sell primarily to government buyers as prime contractors or subcontractors. This allows these companies to ________, participate in the product specification phase, gather competitive intelligence, prepare bids carefully, and produce stronger communication to describe and enhance their companies' reputations.
Question 166
True/False
The institutional market is characterized by high budgets, while its buying objective is profit.
Question 167
Essay
What are the major characteristics of government markets?
Question 168
Multiple Choice
The ________ Web site provides a single point of entry through which commercial vendors and government buyers can post, search, monitor, and retrieve opportunities solicited by the entire federal contracting community.