Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods. This is an example of ________.
A) geographic segmentation
B) product diversification
C) branding
D) psychographic segmentation
E) demographic segmentation

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units, such as regions, cities, or neighborhoods, and targeting each with a customized marketing mix tailored to the specific needs and preferences of that area.

Many Companies Today Are Localizing Their Products, Advertising, Promotion, and Sales