Tropicana promotes drinking orange juice at any time of day as a cool, refreshing drink. The market segmentation approach Tropicana is using is ________.
A) occasion segmentation
B) benefit segmentation
C) age and life-cycle segmentation
D) gender segmentation
E) behavioral segmentation

Question

Quizplus · Accepted Answer

Tropicana is segmenting the market based on occasions when orange juice can be consumed, regardless of the consumer's age, gender, or behavior.

Tropicana Promotes Drinking Orange Juice at Any Time of Day