Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________.
A) geographic location
B) economic factors
C) cultural factors
D) political factors
E) sociocultural factors

Question

Quizplus · Accepted Answer

Marketers segment international markets according to the type and stability of government, which falls under political factors. This is because political factors can greatly affect a company's ability to do business within a country.

Marketers Often Segment International Markets According to the Type and Stability