Benefit segmentation requires finding the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.

Question

Quizplus · Accepted Answer

Benefit segmentation is a process of dividing a market based on the major benefits that people seek from a product. This segmentation requires identifying the major benefits, the customer segments that seek each benefit, and the brands that deliver each benefit. Therefore, the statement is true.

Benefit Segmentation Requires Finding the Major Benefits People Look for in a Product