When segmenting by user status, markets are segmented into light, medium, and heavy product users.
Correct Answer:
Verified
Q71: List three variables that are used in
Q72: Different soft drinks target different personalities. This
Q73: Define psychographic segmentation.
Q74: Gender segmentation has long been used in
Q75: Why are demographic factors the most popular
Q77: Briefly describe geographic segmentation.
Q78: Marketers usually limit their segmentation analysis to
Q79: Demographic segmentation divides buyers into segments based
Q80: Psychographic segmentation divides buyers into different segments
Q81: A segment is less attractive if it
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents