Which of the following is LEAST relevant when a firm evaluates different market segments?
A) segment size and growth
B) company resources
C) segment structural attractiveness
D) core competencies of competitors
E) company objectives
Correct Answer:
Verified
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Q79: Demographic segmentation divides buyers into segments based
Q80: Psychographic segmentation divides buyers into different segments
Q81: A segment is less attractive if it
Q82: Why do companies opt for market segmentation?
Q84: _ marketing tailors brands and promotions to
Q85: _ is the practice of tailoring products
Q86: Sanguine Services is a small company that
Q87: Market targeting is _.
A) arranging for a
Q88: A market-coverage strategy in which a firm
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