A ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve.
A) marketing channel
B) citizen-action group
C) distribution channel
D) customer franchise
E) target market

Question

Quizplus · Accepted Answer

A target market is a specific group of customers with common characteristics that a company seeks to serve through their marketing efforts. The other options are not suitable as they either refer to different concepts (marketing channel, distribution channel) or are not related to the marketing strategy of a company (citizen-action group, customer franchise).

A ________ Consists of a Set of Buyers Who Share