________ marketing is more suited for products that vary in design.
A) Mass
B) Local
C) Direct
D) Differentiated
E) Individual

Question

Quizplus · Accepted Answer

Differentiated marketing is a strategy where a company targets multiple segments of the market and develops a unique marketing mix for each segment. This approach is more suited for products that vary in design because it allows companies to tailor their marketing efforts to meet the specific needs and preferences of different groups of customers. In contrast, mass marketing is more appropriate for products that have broad appeal and do not vary significantly across different market segments. Local marketing focuses on specific geographic areas and is often used by small businesses. Direct marketing involves communicating directly with customers through channels such as mail, email, or telemarketing. Individual marketing seeks to create personalized marketing messages for individual customers based on their specific needs and preferences.

________ Marketing Is More Suited for Products That Vary in Design