If a consumer purchases a new flat-screen "smart" television, what is the augmented product involved?
A) connection to the world of entertainment
B) state-of the art technology
C) slick and attractive packaging
D) brand name
E) tech support and warranty

Question

Quizplus · Accepted Answer

The augmented product for a new flat-screen "smart" television would include tech support and warranty, as consumers would expect to have access to technical assistance and a guarantee for their purchase. While options A, B, and D may be features that attract consumers to the product, they are not part of the augmented product but rather part of the core and actual products. Similarly, the packaging may be attractive, but it is not something that adds value to the consumer beyond the basic functionality of the product.

If a Consumer Purchases a New Flat-Screen "Smart" Television, What