Erica wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) ________ product.
A) convenience
B) unsought
C) specialty
D) shopping
E) exclusive

Question

Quizplus · Accepted Answer

Erica's plan indicates that she is willing to put in effort and time in comparing and evaluating washing machines before making a purchase. This reflects a shopping product, which consumers generally compare on the basis of attributes such as quality, price, design, and features before making a purchase decision. Convenience products are those that consumers purchase frequently, with minimal effort spent on comparison or consideration. Unsought products are those that consumers do not actively seek out and may require significant marketing effort to sell. Specialty and exclusive products are those that are unique or limited in availability, with a narrow market segment.

Erica Wants to Replace Her Old Washing Machine with a New