________ marketing consists of activities undertaken to create, maintain, or change attitudes toward particular people. People ranging from presidents, entertainers, and sports figures to professionals such as doctors, lawyers, and architects use it to build their reputations.

Question

Quizplus · Accepted Answer

The description provided best fits the concept of personal marketing, which involves efforts to create, maintain or influence attitudes towards individuals, rather than organizations, places or social issues.

________ Marketing Consists of Activities Undertaken to Create, Maintain, or Change