Advertising campaigns involving issues ranging from health care, education, and environmental sustainability to human rights and personal safety can be classified under ________ marketing.
A) corporate image
B) internal
C) social
D) place
E) person

Question

Quizplus · Accepted Answer

Social marketing refers to the use of marketing techniques to promote a social cause or to bring about behavior change that benefits society. Advertising campaigns related to health care, education, environmental sustainability, human rights, and personal safety are all examples of social marketing.

Advertising Campaigns Involving Issues Ranging from Health Care, Education, and Environmental