Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________.
A) product labels
B) product attributes
C) support services
D) product packaging
E) branding

Question

Quizplus · Accepted Answer

Product attributes are the features, functions, and uses of a product that communicate and deliver the benefits to the consumer.

Developing a Product or Service Involves Defining the Benefits That