Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of product line stretching, where Proton Corp. has extended its product line by adding a range of luxury cars to broaden its market appeal and add prestige to its existing line of cars.