A well-known cosmetic company in New York City added new product lines in order to increase its business. In other words, it ________.

Question

Quizplus · Accepted Answer

Widening the product mix means adding new product lines to an existing product mix in order to increase business. This is different from lengthening the existing product line, which would involve adding new variations or flavors of existing products. Decreasing product line consistency would involve reducing the variety of products offered in order to focus on a particular market segment. Market diversification involves expanding into new markets outside of the company's current industry, while social marketing involves promoting social causes or values through marketing efforts.

A Well-Known Cosmetic Company in New York City Added New