Product line filling is overdone if it results in cannibalization and customer confusion.

Question

Quizplus · Accepted Answer

Product line filling refers to adding more products to a company's existing product line in order to increase revenue and market share. However, if the new products overlap or compete with existing products, it can lead to cannibalization, where sales of one product are reduced because of the introduction of another similar product. This can also cause confusion for customers who may struggle to understand the differences between the products. Therefore, overdoing product line filling can have negative consequences.

Product Line Filling Is Overdone If It Results in Cannibalization