________ represent(s) consumers' perceptions and feelings about a product and its performance.
A) Product lines
B) Labeling
C) Brands
D) Design
E) Product attributes

Question

Quizplus · Accepted Answer

Brand represents consumers' perceptions and feelings about a product and its performance. Brands are a combination of name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Product lines, labeling, design, and product attributes are all important components of a product but they do not represent consumers' perceptions and feelings about a product and its performance, which is the primary function of a brand.

________ Represent(s) Consumers' Perceptions and Feelings About a Product and Its