BlueFin canned tuna has higher sales than its unbranded rival, even though the unbranded tuna costs $0.45 less per can than BlueFin tuna. BlueFin most likely has ________.

Question

Quizplus · Accepted Answer

BlueFin's higher sales despite the higher price suggest that it has high brand equity, meaning that customers perceive it to have a higher value and quality than the unbranded rival despite the price difference.

BlueFin Canned Tuna Has Higher Sales Than Its Unbranded Rival