Which of the following is true with regard to brand equity?
A) Brand equity refers to how much consumers know about the brand.
B) High brand equity provides a company with many competitive advantages.
C) A brand has positive brand equity if consumers react less favorably to it than to an unbranded version.
D) Positive brand equity derives from low brand esteem.
E) The total financial value of a brand can be easily measured.

Question

Quizplus · Accepted Answer

High brand equity provides a company with many competitive advantages. It allows the company to charge premium prices, enjoy greater customer loyalty, and have a higher market share compared to its competitors.

Incorrect options:
A) Brand equity refers to the overall value of the brand, not just how much consumers know about it. 
C) Positive brand equity means that consumers react more favorably to the branded version compared to an unbranded one. 
D) Positive brand equity is derived from high brand esteem, not low. 
E) The total financial value of a brand is a complex calculation that includes factors beyond just financial performance, and therefore cannot be easily measured.

Which of the Following Is True with Regard to Brand