Gainville Inc. manufactures Android phones. Each new Gainville phone launch advances the cause of democratizing technology. Gainville, an expert in fostering customer community, engages customers at a deep, emotional level, and has been ranked one of the Breakaway Brands by the brand consultancy, Kendell Associates. Gainville is most likely positioned on ________.

Question

Quizplus · Accepted Answer

Gainville is positioned on strong beliefs and values as it focuses on democratizing technology and engaging customers at an emotional level, which aligns with creating a brand based on values and beliefs.