The product life cycle presents challenges. Which of the following is LEAST likely to require a company to adapt its marketing strategies?
A) developments in technology
B) decreased manufacturing costs
C) competition
D) changing tastes of consumers
E) aging of products

Question

Quizplus · Accepted Answer

Decreased manufacturing costs may allow a company to offer lower prices or increase profit margins, but it does not necessarily require a change in marketing strategies. The other options all involve changes in consumer behavior and market conditions that would require a company to adjust its marketing approach.

The Product Life Cycle Presents Challenges