John's fascination for his grandmother's sherbet recipes inspired him to come up with a recipe for SherBetter, a gourmet sherbet for the American market. Which of the following stages of the new product development process does this exemplify?

Question

Quizplus · Accepted Answer

John's fascination and inspiration for creating a new product based on his grandmother's sherbet recipes shows that he is in the idea generation stage of the new product development process.

John's Fascination for His Grandmother's Sherbet Recipes Inspired Him to Come