________ pricing involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items.
A) High-low
B) Everyday low
C) Cost-plus
D) Break-even
E) Penetration

Question

Quizplus · Accepted Answer

High-low pricing involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items. This strategy aims to create a sense of excitement and urgency among consumers during promotional periods, while still generating profits from everyday pricing.

________ Pricing Involves Charging Higher Prices on an Everyday Basis