Which of the following is a cost-based approach to pricing?
A) value-based pricing
B) high-low pricing
C) target return pricing
D) good value pricing
E) EDLP

Question

Quizplus · Accepted Answer

Target return pricing is a cost-based approach that involves setting prices based on the desired level of profitability or return on investment. Costs are calculated and then a markup is added to arrive at the final price.

Which of the Following Is a Cost-Based Approach to Pricing