Companies can legitimately charge a higher price if ________.
A) consumers perceive that the company's product offers greater value
B) the demand for products manufactured by a firm is highly elastic
C) the cost of advertising is minimal
D) derived demand remains constant
E) consumers de-emphasize quality

Question

Quizplus · Accepted Answer

If consumers perceive that a company's product offers greater value, they are willing to pay a higher price. This perception can be based on factors such as brand reputation, quality, and features. Therefore, companies can legitimately charge a higher price if their product is perceived to offer better value to consumers.

Companies Can Legitimately Charge a Higher Price If ________