Go Zone plans to introduce four tablet models over the next year. These models range from basic readers at $99 per unit, to more sophisticated tablets at $399 per unit. The more features a model has, the more expensive it is. What pricing strategy is Tone Zone using for its range of tablets?
A) product line pricing
B) product bundle pricing
C) captive product pricing
D) by-product pricing
E) optional product pricing

Question

Quizplus · Accepted Answer

Go Zone is using product line pricing as they are offering a range of tablet models with varying features and prices. The basic reader and the more sophisticated tablets are a part of the same product line, but the pricing differs based on the features offered. This allows customers to choose a tablet that fits their needs and budget.

Go Zone Plans to Introduce Four Tablet Models Over the Next