Which of the following product mix pricing strategies did Polaroid use when it set the general price range of its cameras low and the markup on its film high?
A) product-segmented pricing
B) by-product pricing
C) customer-segmented pricing
D) captive product pricing
E) product bundling pricing

Question

Quizplus · Accepted Answer

The strategy used by Polaroid is captive product pricing, where the company sets a low price for the main product (camera) and a high price for the complementary product (film) that is necessary for the main product to function. This makes customers loyal to the brand and ensures continued sales of the complementary product.

Which of the Following Product Mix Pricing Strategies Did Polaroid