What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?
A) segmented pricing
B) international pricing
C) reference pricing
D) promotional pricing
E) basing-point pricing

Question

Quizplus · Accepted Answer

This type of pricing is known as promotional pricing, which is used to create buying excitement and urgency. It is a common strategy used by companies to increase short-term sales and attract new customers. Through promotional pricing, companies offer temporary price reductions, deals, or discounts to entice customers to make a purchase.

What Type of Pricing Is Being Used When a Company