In which of the following geographic pricing strategies would customers located close to the company pay the same amount as customers in distant locations?
A) uniform-delivered pricing
B) zone pricing
C) FOB-origin pricing
D) location-based pricing
E) reference pricing

Question

Quizplus · Accepted Answer

Uniform-delivered pricing charges the same price to all customers, regardless of their location. This pricing strategy is often used when the delivery cost is not significantly affected by distance.

In Which of the Following Geographic Pricing Strategies Would Customers