Which of the following is an indirect business marketing channel?
A) producer to retailer to business distributor
B) producer to wholesaler to retailer to end consumer
C) producer to end-consumer to business distributor
D) producer to retailer
E) producer to business distributor to business customer

Question

Quizplus · Accepted Answer

Option E is an indirect business marketing channel as the producer sells its products to a business distributor, who further sells it to the end business customer. The producer does not directly sell to the business customer, making it an indirect channel. Options A and D are direct channels as the producer sells directly to the retailer or business distributor. Option B is a consumer marketing channel that involves the producer selling to the wholesaler, retailer, and ultimately the end consumer. Option C is a reverse channel where the end-consumer sells the product back to the producer or business distributor, which is not related to indirect business marketing.

Which of the Following Is an Indirect Business Marketing Channel