When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.
A) conventional marketing system
B) corporate VMS
C) contractual VMS
D) administered VMS
E) horizontal marketing system

Question

Quizplus · Accepted Answer

A horizontal marketing system involves collaboration between two or more companies at the same level to pursue marketing opportunities, such as McDonald's operating within Walmart stores.

When McDonald's Offers Its Products Inside of a Walmart Store