Craftsman Furniture Company offers its bedroom and living room furniture through independent and smaller chain furniture stores, not through every store that sells furniture. It uses ________ distribution.

Question

Quizplus · Accepted Answer

Craftsman Furniture Company uses selective distribution, which means it only sells its products through a limited number of retailers who meet specific criteria. This allows the company to have more control over the presentation and pricing of its products and to maintain a certain level of exclusivity.

Craftsman Furniture Company Offers Its Bedroom and Living Room Furniture