Logistics has grown in importance for all of the following reasons EXCEPT that ________.
A) companies that become channel members want to continue to grow and expand.
B) companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices.
C) improved logistics can yield tremendous cost savings to both a company and its customers.
D) more than almost any other marketing function, logistics affects the environment and a firm's environmental sustainability efforts.
E) the explosion in product variety has created a need for improved logistics management.

Question

Quizplus · Accepted Answer

Logistics has not grown in importance because companies that become channel members want to continue to grow and expand. This is not directly related to the reasons logistics has become more important.

Logistics Has Grown in Importance for All of the Following