Refer to the scenario below to answer the following question(s).
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-What distribution strategy does Kimberly's Crown use?
A) exclusive
B) intensive
C) selective
D) inclusive
E) extensive

Question

Quizplus · Accepted Answer

Kimberly's Crown uses a selective distribution strategy, which means they limit the number of retail outlets that carry their products. This approach allows the company to maintain tight control over the brand image and quality of their jewelry.

Refer to the Scenario Below to Answer the Following Question(s)