Shopper marketing involves focusing the entire marketing process-from product and brand development to logistics, promotion, and merchandisings-toward turning shoppers into buyers at the point of sale.

Question

Quizplus · Accepted Answer

Shopper marketing is indeed focused on the entire marketing process, with the goal of converting shoppers into buyers at the point of sale. This includes everything from product and brand development to logistics, promotion, and merchandising strategies that are tailored to engage and influence shoppers while they are making purchasing decisions in-store or online.

Shopper Marketing Involves Focusing the Entire Marketing Process-From Product and Brand