In-store demonstrations, displays, sales, and loyalty programs are examples of ________.
A) direct marketing
B) sales promotion
C) public relations
D) personal selling
E) affinity marketing

Question

Quizplus · Accepted Answer

In-store demonstrations, displays, sales, and loyalty programs are all examples of sales promotion. Sales promotions focus on short-term incentives to encourage consumers to buy or try a product, such as discounts, coupons, free samples, and loyalty programs.

In-Store Demonstrations, Displays, Sales, and Loyalty Programs Are Examples of ________