Retailers must work to ensure customers identify with their products. Differentiation and positioning are vital to communicating this message.

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Yes, retailers must ensure that their customers identify with their products, and differentiation and positioning are crucial tools to communicate this message. Differentiation is the process of distinguishing a company's product offerings from those of its competitors, while positioning is the way a company's product is perceived relative to the competition. Both concepts are essential in creating a unique brand perception that resonates with customers and encourages them to buy from the retailer.

Retailers Must Work to Ensure Customers Identify with Their Products